HYFUN - A popular potato-based frozen food company
Aesthetically Speaking partnered with Hyfun Foods, a leading name in India's frozen food industry, to create a vibrant and engaging social media campaign. Our goal was to amplify brand awareness, highlight Hyfun’s wide range of products, and connect with its target audience through innovative and visually appealing content.
BURGER DAY
CAMPAIGN
The Burger Day campaign aimed to showcase the range of delicious patties that can be used to create burgers from across the globe. The patties were the perfect base to bring global flavours to each burger.
PIZZA
CAMPAIGN
The Cheese Onion Capsicum Pizza Launch campaign aimed to inform the audience that the range of pizzas has a new addition. Since this was a crowd-favourite pizza that was brought in a s a new product based on customer feedback, the main goal was to show that the pizza range has now brought in a new pizza based on popular demand.
FESTIVE CAMPAIGNS
HyFun Foods' festive campaigns for Navratri and Diwali brought the brand tagline, “Mazaa Aa Gaya,” to life. During Navratri, we emphasized HyFun’s role in creating delicious late-night snacks for Garba celebrations, fasting-friendly food options, targeting food vendors and catering professionals. For Diwali, the “Mazaa On The Menu” campaign showcased HyFun's frozen delights as must-haves for festive gatherings, focusing on taste, ease, and celebration.
The campaigns leveraged festive themes and vibrant storytelling to connect with audiences and reinforce HyFun as the go-to brand for every occasion.
The Navratri campaign aimed to focus on showcasing our fasting-friendly products while building on the excitement and celebratory mood of the festive spirit. We showcased multiple different products while reiterating our variety in our fasting-friendly menu.
NAVRATRI
CAMPAIGN
DIWALI
CAMPAIGN
The objective of creating a Diwali campaign is to align HyFun Foods with the festive spirit, showcasing how their products can enhance celebrations by offering convenient, high-quality solutions for restaurants, cafes, and caterers.
This campaign aims to highlight the joy, flavor, and ease that HyFun brings to festive menus, helping businesses cater to the increased demand during this season. We used this campaign to participate in the Diwali conversation and celebrate the products through the same.
