Aesthetically Speaking x Mufti Jeans India
Video Posts
For Mufti Jeans India, Aesthetically Speaking designed and executed a vibrant social media campaign that resonated with the brand's youthful and trend-setting image. The campaign included dynamic social media posts, engaging emailers, and visually captivating videos tailored for various marketing communication platforms.
INDUSTRY
Fashion & Apparel
PROJECT OVERVIEW
Revamped Mufti’s social media presence.
Initiated and executed email marketing campaigns.
Developed a content strategy and strengthen brand identity.
THE BRAND
Mufti is an iconic Indian menswear brand that redefined “non-uniform wear.” Drawing inspiration from Mumbai’s culture, Mufti blends contemporary and classic aesthetics through its diverse range of jeans — from slim and straight fits to premium “Denim Deluxe” collections.
OUR ROLE:
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Revamped Mufti’s social media presence to align with a digital-first, e-commerce-driven strategy.
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Initiated and executed email marketing campaigns during the pandemic to counter offline retail challenges.
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Developed a content strategy that bridged brand storytelling with online retail engagement.
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Strengthened brand identity through cohesive digital visuals and communication.
TOPICAL POSTS
EMAILERS
