GRIFFITH FOODS
Empowers food brands to create solutions that are innovative, consistent,
and market-ready.

INDUSTRY

Food Innovation & Product Development.

PROJECT OVERVIEW

Strengthened digital presence through a performance-driven B2B marketing strategy.

Supported product and solution launches, including Alternative Protein, via integrated campaigns.

Designed marketing collateral for on-ground activations and trade events.

Led thought leadership initiatives like webinars and digital forums.

Managed social media and email campaigns to drive visibility, engagement, and brand authority.

THE BRAND

Griffith Foods is a global product development partner specialising in custom culinary solutions, including seasonings, sauces, and coatings; for the foodservice and food processing industries.

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OUR ROLE

Strengthened Griffith Foods’ digital presence by developing a performance-driven strategy to track, convert, and remarket in a B2B ecosystem.

Supported multiple product and solution launches, including Alternative Protein, through integrated online and offline campaigns.

Designed complete marketing collateral suites — brochures, bags, coasters, and event materials — for on-ground activations and trade events.

Conceptualized thought leadership initiatives such as webinars and digital forums to position Griffith Foods as a leader in innovation and sustainability.

Managed social media content and email marketing campaigns to build visibility, engagement, and brand authority.