HYFUN FOODS
Empowers consumers to enjoy high-quality, convenient food that fits modern lifestyles.
INDUSTRY
Frozen Foods & Consumer Goods (B2B)
PROJECT OVERVIEW
Led integrated digital campaigns to boost engagement and awareness across LinkedIn and Instagram.
Managed product launches and seasonal campaigns for both B2B and consumer audiences.
Designed brand assets and communication to enhance recall and showcase product innovation.
THE BRAND
HyFun Foods is a leading player in the frozen foods category, specializing in high-quality, potato-based products for the B2B consumer foods market. With a strong market share and growing brand visibility, HyFun continues to redefine convenience and quality in the foodservice industry.
OUR ROLE
Developed and executed integrated digital campaigns to boost brand engagement and awareness across LinkedIn and Instagram.
Managed product launch campaigns and seasonal brand initiatives tailored for both B2B and end-consumer visibility.
Designed creative communication and brand assets that strengthened recall and highlighted product innovation.
BURGER DAY
CAMPAIGN
The Burger Day campaign aimed to showcase the range of delicious patties that can be used to create burgers from across the globe. The patties were the perfect base to bring global flavours to each burger.
PIZZA
CAMPAIGN
The Cheese Onion Capsicum Pizza Launch campaign aimed to inform the audience that the range of pizzas has a new addition. Since this was a crowd-favourite pizza that was brought in a s a new product based on customer feedback, the main goal was to show that the pizza range has now brought in a new pizza based on popular demand.
FESTIVE CAMPAIGNS
HyFun Foods' festive campaigns for Navratri and Diwali brought the brand tagline, “Mazaa Aa Gaya,” to life. During Navratri, we emphasized HyFun’s role in creating delicious late-night snacks for Garba celebrations, fasting-friendly food options, targeting food vendors and catering professionals. For Diwali, the “Mazaa On The Menu” campaign showcased HyFun's frozen delights as must-haves for festive gatherings, focusing on taste, ease, and celebration.
The campaigns leveraged festive themes and vibrant storytelling to connect with audiences and reinforce HyFun as the go-to brand for every occasion.
The Navratri campaign aimed to focus on showcasing our fasting-friendly products while building on the excitement and celebratory mood of the festive spirit. We showcased multiple different products while reiterating our variety in our fasting-friendly menu.
NAVRATRI
CAMPAIGN
DIWALI
CAMPAIGN
The objective of creating a Diwali campaign is to align HyFun Foods with the festive spirit, showcasing how their products can enhance celebrations by offering convenient, high-quality solutions for restaurants, cafes, and caterers.
Key Campagins & Highlights
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Burger Day Campaign: Showcased HyFun’s versatile patty range, spotlighting global flavors and recipe creativity.
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Skin-On Coated Fries Launch: Created buzz and awareness around the new product through bold, informative visuals.
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Navratri Campaign: Celebrated the festive spirit with “fasting-friendly” products, reinforcing product variety and relevance.
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Cheese Onion Capsicum Pizza Launch: Announced a crowd-favorite pizza addition, reflecting HyFun’s responsiveness to customer feedback.
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Diwali Campaign: Positioned HyFun as part of the festive dining experience with high-quality, convenient solutions for restaurants and caterers.
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Rustic Fries Launch: Built excitement for the new product through visually arresting and engaging social media posts.
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Truck Branding Collaboration (Just Fries Malaysia): Designed eye-catching vehicle branding to promote HyFun’s fries range with engaging mascot integration.
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Plant Poster Series: Created vibrant, fun, and brand-aligned posters for internal visibility — celebrating Indian hospitality, quality, and taste.